INDUSTRY & COMPETITIVE FORCES ANALYSIS INDUSTRY/COMPETITIVE FORCE THREAT OPPORTUNITY Current Rivalry Numerous competitors X Few competitors X Equally balanced competitors X One or a few strong competitors X Industry sales growth slowing X Industry sales growth strong X High fixed or inventory storage costs X Low fixed or inventory storage costs X No differentiation or no switching costs X Significant differentiation or significant or switching costs X Large capacity increments required X Minimal capacity increments required X Diverse competitors X Similar competitors X High strategic stakes X Low str
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