CHECKLIST MARKET PLANNING Before you launch a marketing campaign, answer the following questions about your business and your product or service. boxshadowdwn Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments? boxshadowdwn In forming your marketing message, have you described how your product or service will benefit your clients? boxshadowdwn Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them? boxshadowdwn Have you prepared a sales forecast? boxshado
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