Page 1 JOB DESCRIPTION MARKETING MANAGER Brief description The position of marketing manager consists of determining the demand for products and services offered by a firm and its competitors and identify potential customers. It also consists of developing pricing strategies with the goal of maximizing the firm's profits or shares of the market while ensuring the firm's customers are satisfied, and overseeing product development or monitoring trends that indicate the need for new products and services. Tasks • Compile lists describing product or service offerings; • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand; • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services; • Develop pricing strategies, balancing firm objectives and customer satisfaction; • Di
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