CHECKLIST TO IMPROVE CUSTOMER SERVICE The following checklist will help you identify your strengths and weaknesses to help you improve the quality of service your organization is providing to your clients. It’s a fact that it cost about five times more to get a new customer than to simply keep an existing one. So do all it takes to keep your actual clients! EXAMINE YOUR ORGANIZATIONAL CULTURE boxshadowdwn You are unlikely to get close to your customers unless the culture of your organization encourages such a relationship. Staff should be trained to think "customer first" – those who are not customer-focused
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