CHECKLIST COMMUNICATING WITH PROSPECTIVE CLIENTS Before you go into a meeting with a prospective client, you should make sure that you have answers to some of their questions, concerns, and objections. To help you prepare, use this checklist to gain insight into business owners' minds. Business Owners & Executives boxshadowdwn Seek challenges, initiate activity. boxshadowdwn Risk takers, nothing ventured; nothing gained. boxshadowdwn Goal oriented, driven by results. boxshadowdwn High ego. boxshadowdwn High energy. boxshadowdwn Want to win; inherent dislike for losing or failure. boxshadowdwn Wor
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