OBJECT: APOLOGY FOR DISSATISFACTION WITH [XXX] Dear [CONTACT NAME], Thank you for your letter/email/phone call of [DATE] describing the dissatisfaction you have with [PRODUCT]. I appreciate your sincerity and must agree that [PRODUCT] is not perfect. Please accept my truthful apologies. We are not taking your dissatisfaction lightly. In fact, your letter has been forwarded to several key people in our organization, including our president. We are already working to improve our internal process, and I hope you will bear with
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