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Properties of this Co-Branding Agreement |
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 MS-Word format (.doc) |
8 pages |
3,804 words |
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Document Content |
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1. CREATION OF CO-BRANDED SITE
2. PROMOTION OF CO-BRANDED SITE
3. TECHNICAL SUPPORT AND CONSULTATION BY ONLINE BUSINESS
4. PROPRIETARY RIGHTS
5. RESTRICTIVE COVENANT
6. MUTUAL HOLD HARMLESS
7. COMPENSATION
8. REPRESENTATIONS AND WARRANTIES OF THE PARTIES
9. TERM AND TERMINATION
10. ENTIRE AGREEMENT
11. GOVERNING LAW
12. MISCELLANEOUS CLAUSES |
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Document Description:
A Co-Branding Agreement governs the strategic alliance between an online business and a partner who does not currently market its products and services online. This agreement outlines the obligations and conditions involved in the creation of a co-branded website, with the goal of both parties gaining access to unexplored markets or untapped opportunities.
This document is vital for both parties considering a co-branding partnership, as it is carefully drafted to protect the parties, as well as clearly provide the parameters of the relationship. It includes provisions covering website creation and promotion, licensing specifics, exclusivity, payments, representations and warranties, and term and termination.
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