Advertising Agency Agreement

1.	ENGAGEMENT

2.	PRODUCTS

3.	EXCLUSIVITY

4.	COMPENSATION

5.	BILLING

6.	COMPETITORS

7.	COST ESTIMATES

8.	AUDIT RIGHTS

9.	OWNERSHIP AND USE

10.	INDEMNIFICATION AND INSURANCE

11.	TERM

12.	RIGHTS UPON TERMINATION

13.	DEFAULT

14.	NOTICES

15.	HEADINGS

16.	FINAL AGREEMENT

17.	GOVERNING LAW

Document Description:

The template is a legal document that defines the relationship between an Advertiser and its Advertising Agency. This document is of crucial importance to formalize a client-agency relationship as it defines the services to be provided and all terms both parties will have to adhere to.

The agreement covers what services will be rendered, fees and payment structure, and ownership and use of content developed during the term of the agreement. This document also allows the parties to specify whether or not the Agency may do work for any of the Advertiser's competitors and whether or not the Advertiser may use other agencies.